Fuzzique provides skincare solutions and facial hair grooming products and accessories made from the finest natural ingredients and quality materials. Suitable for facial hair of all types, from stylish stubble to long & luscious facial locks their product range will aid your grooming practice and help you to look your best. Just like when a man puts the hours & effort into making sure his physique is on point he can also take the time to Nurture, Sculpt, & Love his facial hair so it feels healthy & looks super stylish.
We were challenged to create a brand identity, product design and packaging system that focused on the simplicity of the modern day man – removing the commonly used ‘hipster trend’ more typically found in the male grooming market.
+ logo design
+ branding identity
+ product design
+ packaging design
+ print & digital communication
+ 3D visualisation
“As a new brand to the market – Perfected Designs worked with us to create an insane brand identity. The outcome, feedback and partnership has been a total success, helping us stand out against our competitors in the marketplace.”
We created a unique brand experience that is clean, simple, modern and fashionable. The brandmark cleverly fuses a border around the text by inter-linking the Z letters – we even designed a custom typeface to keep the branding totally unique.
Using a grid system, we created a totally unique brand experience – designing custom letters for the typography that perfectly compliment one another.
Fuzzique stationery is often the first important point of contact with customers and suppliers. The way the company information is presented is as important as the content of the stationery itself. Clarity and consistency are key issues to illustrate the style, which are adopted across the brand.
We created letterheads, compliment slips, business cards, envelopes, mail bags and swing tags that were designed with the brands core values.
PRODUCTS & PACKAGING.
Working with Fuzzique we designed the range of core products in their collection – maintaining the black and white colour theme while adding a gunmetal finish to neutral products in the range.
The external packaging design is simple and sleek, presented in minimal waste free cardboard tuck boxes – highlighting Fuzzique’s environmentally friendly values.
IN THE PRESS.