E:Hello@Perfected-Designs.com T:01732 871 024

FUZZIQUE.

PROJECT BRIEF.

Fuzzique provides skincare solutions and facial hair grooming products and accessories made from the finest natural ingredients and quality materials.  Suitable for facial hair of all types, from stylish stubble to long & luscious facial locks their product range will aid your grooming practice and help you to look your best. Just like when a man puts the hours & effort into making sure his physique is on point he can also take the time to Nurture, Sculpt, & Love his facial hair so it feels healthy & looks super stylish.

We were challenged to create a brand identity, product design and packaging system that focused on the simplicity of the modern day man – removing the commonly used ‘hipster trend’ more typically found in the male grooming market. 

 

SERVICES PROVIDED

+ logo design

+ branding identity

+ product design

+ packaging design

+ print & digital communication

+ 3D visualisation

“As a new brand to the market – Perfected Designs worked with us to create an insane brand identity. The outcome, feedback and partnership has been a total success, helping us stand out against our competitors in marketplace.”

BRANDMARK.

We created a unique brand experience that is clean, simple, modern and fashionable.  The brandmark cleverly fuses a border around the text by inter-linking the Z letters – we even designed a custom typeface to keep the branding totally unique. 

black on white

white on black

logo construction

Using a grid system, we created a totally unique brand experience – designing custom letters for the typography that perfectly compliment one another.

secondary brandmarks

Pantone 872

Pantone 877

Pantone 8021

favicon

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STATIONERY LITERATURE.

Fuzzique stationery is often the first important point of contact with customers and suppliers. The way the company information is presented is as important as the content of the stationery itself. Clarity and consistency are key issues to illustrate the style, which are adopted across the brand.

We created letterheads, compliment slips, business cards, envelopes, mail bags and swing tags that were designed with the brands core values.

PRODUCTS & PACKAGING.

Working with Fuzzique we designed the range of core products in their collection – maintaining the black and white colour theme while adding a gunmetal finish to neutral products in the range.

The external packaging design is simple and sleek, presented in minimal waste free cardboard tuck boxes – highlighting Fuzzique’s environmentally friendly values.

3D VISUALISATIONS.

IN THE PRESS.

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This limited series brings viewers inside one of the most prolific American court cases of the 20th century -- the O.J. Simpson murder trial -- from the lawyers' viewpoints. Based on the book "The Run of His Life," the 10-episode series details behind-the-scenes dealings and maneuvering by both the prosecution and defense as they try to convince the jury to side with them in what was dubbed "the trial of the century." Key elements of the trial that are explored involve overconfidence by the prosecution and the LAPD's history with the black community in Los Angeles. The all-star cast includes Oscar winner Cuba Gooding Jr. as the Hall of Fame football player, Oscar nominee John Travolta as Robert Shapiro and Nathan Lane as F. Lee Bailey.
Watch it now