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KYOKU.

PROJECT BRIEF.

Harnessing the powers of ancient Japanese skin care techniques, Kyoku For Men offers a natural approach to essential maintenance. Winner of numerous male grooming awards from GQ, Shortlist and many more, they cover a complete panorama of the male grooming domain, Kyoku For Men products target and treat specific skin care issues. 

We were challenged to create a luxury packaging box solution to display five products in the gift set.  

SERVICES PROVIDED

+ packaging design

+ 3D visualisation

THE SOLUTION.

We created a luxury paper-over-board cube box that uses hinges on the left and right base to open from the middle-out – when closed, a magnet secures the packaging from opening unintentionally. Each product is housed securely in an internal plinth with a printed description located in front of the product. The design incorporates Kyoku’s sleek signature black and white branding with a matte finish – brandmark is positioned on of top the box that when opened splits down the middle. Other key information including ingredients, regulations and barcode is located on the bottom of the box.

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The Kyoku gift box received rave reviews and appeared in multiple publications including GQ, Mens Health and Shortlist magazines – it was for sale in various high street retailers including Harrods, Selfridges and House of Fraser.

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