From sole traders and small local businesses, to large international corporations, the value of a good logo and branding is so important – it sets you apart from your competitors and enables you to instantly connect with potential customers. Great branding can showcase your core values, evoke an emotional connection within your industry and tap into your company history/heritage – whether modern or vintage.
“Your logo is how people recognise you – it helps express how you’re different from your competitors.”
Perfected Designs create long-lasting unique logo’s that will develop as your company grows, standing out in your marketplace or sector. We offer a range of logo design services to suit your particular needs – whether you need a new logo, a logo rebrand or a full brand identity package, we have the expertise to help you.
Our brand identity services include logo design, logo guidelines, branding manuals, corporate literature (letterheads, business cards, envelopes) and web interfaces.
We start the creative process as soon as we receive both your brief & a 50% up-front payment – the payment enables us to prioritise your project into our work schedule.
Your brief can be supplied using a filled out project questionnaire or using a thorough brief submitted by you.
We then start a research and development process – creating word maps and looking at key brand values, competitors and industry themes to design a creative solution specifically built from your brief. We submit our research as a pdf document for you to review and give feedback.
Using the feedback from our research & development process, our team will start the design phase – creating various initial concepts ranging in styles. Unique shapes, colours and typography are used for each particular concept to create a unique range of initial designs.
Upon feedback of initial design concepts, we work with you through a revision phase, making any necessary tweaks and amendments until you are completely happy with the final design.
Once artwork is approved, the final 50% payment is invoiced. Upon receiving payment, we supply the design files to you in various formats that are fit for purpose (.ai, .eps, .cdr, .psd, .pdf, .jpg) – whether for internal use or for a professional printer. We give full copyrights for the final artwork, while any unused concepts remain in our possession.
SOME LOGOS WE'VE DESIGNED...
BRAND GUIDELINES & MANUALS.
Brand guidelines are a key building block for any successful brand, they ensure that consistency is in place to keep your identity ‘on-brand’ all of the time. It serves as a reference guide for future storytellers, designers and marketers charged with communicating the brand and make sure that everyone affiliated with company knows exactly what the brand is.
Perfected Designs break down the complexity of brand vision, messaging and positioning by creating a definitive document that illustrates the nuts and bolts of the brand and tells a story of your brand that everyone can buy into.
LOGO STINGS & ANIMATIONS.
A logo sting is a great way to bring your branding to life. By creating a short animated video sequence, usually lasting between 5 and 15 seconds, the aim of the sting is to manipulate a logo through movement to create a lasting impression on your audience.
“In a digital age, a logo sting forms an integral role in your brand messaging.”