A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of UltraViolet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to UltraViolet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
Making the web more beautiful, fast, and open through great typography.
All the google fonts in the catalogue are free and open source, making beautiful type accessible to anyone for any project. This means you can share favourites and collaborate easily with friends and colleagues. Google Fonts takes care of all the licensing and hosting, ensuring that the latest and greatest version of any font is available to everyone.
As we have downloaded all of the Google fonts (at the time of this post), we thought we would share a convenient download link where you can download in a single zip file – rather than having to select each font individually through the Google font website.