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ORMONDE JAYNE
BLACK GOLD.

PROJECT BRIEF.

Black Gold is the first fragrance from Ormonde Jayne’s new ‘Gold Collection’ series of perfumes. Intensely constructed, the Black Gold fragrance is a masterpiece of sultry, refined and cultivated nuances. Its immediate and unique appeal is entirely devoted to being fearless and cool and is provocative enough to tempt one into forbidden waters.

We were challenged to create a luxurious new packaging solution

 

 

SERVICES PROVIDED

+ packaging design

+ print & digital communication

+ 3D visualisation

THE SOLUTION.

We created a fresh, new packaging solution for ‘The Gold Collection’ range that incorporates the distinctive elements of Ormonde Jayne’s core packaging – maintaining the brands core values, thus keeping the packaging on-brand. We updated the presentation box style and created a rich black and gold foil colour scheme to complement the fragrance name. 

The perfume is presented in a drawer and sleeve style rigid box – implementing a ribbon pull tab to open. The sleeve is designed with a subtle, yet stylish spot varnish OJ ribbon border that sits behind luxurious gold foil print. When the drawer is opened, black satin envelops the perfume bottle which oozes sensuality and classical elegance. 

Ormonde Jayne’s Black Gold is an exclusive fragrance that is only available to buy at Harrods, or through Ormonde Jayne’s website.

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