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ORMONDE JAYNE
ROSE GOLD.

PROJECT BRIEF.

Rose Gold is the second fragrance from Ormonde Jayne’s ‘Gold Collection’ series of perfumes – a bracingly assertive rose perfume, more baroque than traditional floriental. Ravishing and sumptuous, Rose gold will stand out in any gathering, transforming you from ordinary to extraordinary. A tenacious scent that will leave an oriental trail of rose, carnation absolute, ambrette absolute, oud and sandalwood behind for whoever you meet.

We were challenged to create a luxurious packaging solution that epitomises the essence and style of the Rose Gold fragrance.

SERVICES PROVIDED

+ brand identity

+ art direction

+ product & packaging design

+ print & digital marketing

+ 3D visualisation

THE SOLUTION.

We created a fresh, new packaging solution for the ‘Gold Collection’ range that incorporates the distinctive elements of Ormonde Jayne’s core packaging – maintaining the brands core values, thus keeping the packaging on-brand.

The perfume is presented in a drawer and sleeve style rigid box – implementing a ribbon pull tab to open. The sleeve is designed in vibrant pink to complement the fragrance name, with a subtle, yet stylish spot varnish OJ ribbon border that sits behind luxurious rose gold foil print. When the drawer is opened, pink satin envelops the perfume bottle which oozes sensuality and classical elegance. 

The bottle artwork is printed in a sumptuous rose gold foil on the front and back to work in harmony with the fragrance name. The artwork has the Ormonde Jayne logo and fragrance name printed on the front of the bottle, with the OJ signature printed on the back in reverse – therefore viewable correctly when looking at the bottle from the front. We maintained the same core template as Ormonde Jayne’s core range bottles to provide brand continuity.  

We designed a luxury packaging solution in the same style as Ormonde Jayne’s Black Gold packaging, using a rigid paper over board slipcase and tray, implementing a ribbon pull tab to open. The design incorporates the same brand values as Ormonde Jayne’s core packaging range to provide brand continuity – but printed in a vibrant soft pink to differentiate and align with the rose gold fragrance name. The slipcase and tray are designed with a subtle, yet stylish spot varnish OJ ribbon border that sits behind luxurious rose gold foil print.

Ormonde Jayne’s Rose Gold is an exclusive fragrance that is only available to buy at Harrods, or through Ormonde Jayne’s website.

harrods.com

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