WATSON GYM EQUIPMENT.

PROJECT BRIEF.

Watson Gym Equipment is recognised as the worlds leading manufacturer of specialist strength training equipment. They offer the very best equipment with the highest level of customer service.

We were challenged to create a range of photo-realistic 3D visualisations and animations of Watson’s unique product catalogue – including dumbbells, benches and bars.

SERVICES PROVIDED

+ art direction

+ 3D visualisation

+ product explosion

+ print & digital communication

+ animation

THE SOLUTION.

We have created a comprehensive catalogue of product imagery for Watson Gym Equipment. Each stunning visual has been created to perfectly showcase their product base – with no imperfections, vibrant colours and photo-realistic textures.

The 3D stills have been submitted as large format files, perfectly masked with transparent backgrounds that can be easily worked into digital and print marketing campaigns.

product and packaging 3D visualisation services
cgi visualisation

The 3D visuals needed to surpass traditional marketing imagery to become key storytelling utensils.

DUMBBELLS.

[KGVID width=”1500″ height=”938″ loop=”true” autoplay=”true” title=”false”]http://www.perfected-designs.com/wp-content/uploads/2017/10/watson-gym-equipment-rotating-handles.mp4[/KGVID]

CLIENT WORK.

Portland Trail Blazers dumbbell 3D visualisation
Portland Trail Blazers 3D dumbbell product explosion
Dumbbell graphic designer
Graphic design for gym
Portland Trail Blazers 3D dumbbell product explosion
Portland Trail Blazers dumbbell 3D visualisation
Portland Trail Blazers 3D dumbbell product explosion

HAVE A BRANDING PROJECT YOU WOULD LIKE TO DISCUSS?

Get in touch and let’s create something great. together.

Send an enquiry

ADJUSTABLE BENCH.

PRODUCT BUILDER.

We rendered all of the assets in the available colours and created a unique live product builder.

The product builder enables users to accurately visualise the spec of their order.

[KGVID]http://www.perfected-designs.com/wp-content/uploads/2019/05/watson_product_builder_1080x1080.mp4[/KGVID]

LOGO STING.

We created a logo sting for Watson Gym Equipment – an 8 second logo reveal created for video outro sequences. It emphasises the brand image through a professional animated perspective.

[KGVID]http://www.perfected-designs.com/wp-content/uploads/2019/06/Watson_logo-sting_outro.mp4[/KGVID]

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THINGS WE'RE READING.

Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of Gestalten’s indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo. An inevitable task on a designer’s artistic and professional timeline, designing a logo is a lively and explorative mission.

The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe. Interviews offer an inside look at the creative processes of leading studios and designers: take a look at the striking labels that Hired Guns Creative imagines for their many clients with the alcohol industry; delve into the designs that BankerWessel concocts for fine art exhibitions and publications; or study what has made Wolff Olins an industry leader and visionary for over five decades. A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must-have for any designer, brand manager, trend scout, or marketing strategist.

ADJUSTABLE BENCH.