Watson Gym Equipment is recognised as the worlds leading manufacturer of specialist strength training equipment. They offer the very best equipment with the highest level of customer service.
We were challenged to create a range of photo-realistic 3D visualisations and animations of Watson’s unique product catalogue – including dumbbells, benches and bars.
+ art direction
+ 3D visualisation
+ product explosion
+ print & digital communication
We have created a comprehensive catalogue of product imagery for Watson Gym Equipment. Each stunning visual has been created to perfectly showcase their product base – with no imperfections, vibrant colours and photo-realistic textures.
The 3D stills have been submitted as large format files, perfectly masked with transparent backgrounds that can be easily worked into digital and print marketing campaigns.
The 3D visuals needed to surpass traditional marketing imagery to become key storytelling utensils.
We rendered all of the assets in the available colours and created a unique live product builder.
The product builder enables users to accurately visualise the spec of their order.